Google is starting Adsense Direct, another advertising service for Advertiser/Publishers. While presently it is on experimental basis for certain USA Publishers only, but for sure it will start its Adsense Direct under BETA for all major revenue generation countries (Read USA, UK, AUSTRALIA etc.) soon.
AdSense Direct is a service by Google Adsense allowing publisher, to sell their ad slots (ad inventory) directly. Using Adsense Direct publishers can sell a specific ad unit on their sites, to an advertiser who they have direct contact with. Ad Inventory is sold on cost-per-day basis for 100% of impressions.
This means no need to use DFP, no change in ad code and more targeted advertiser. AdSense Direct will grant publishers simple way of setting up a campaign for an advertiser. Key features of AdSense Direct include:
While Google Adsense may be high revenue generating service for few websites, for major lot it is just peanuts ! Adsense performed well if your targeted audience is from USA/UK/AUSTRALIA but failed terribly for ASIAN Countries. Even with high traffic the CTR/CPC for certain niche is so low that publishers kept trying other Adsense alternative including buysellads.com .
Google Adsense is pro advertiser, from where the money comes ! It provides various payments options, full support for advertisers, tries best to prevent fraud Adclicks, etc. For publishers Adsense gave them few formatting controls, no support for low earning publishers, delayed payment by Adsense cheques, and lot of pushing to create Adsense optimised content. Result was simple, frustrated publishers which found great alternative in Buysellads.
Buysell ads on other hands is pro publisher. While it gave lot of controls to advertiser, it fulfilled needs of publishers. Publishers with high traffic were able to sell their advertising slots (inventory) directly to advertisers at their own price ! Advertiser too knew the performance of the publisher website prior advertising. The result was within 5 years Buysell ads processed 100,000th Order in June 2013 and today is an Inc. 500 Company.
Google Adsense team is bit slow and their Google Responsive Adsense still have limitations after months of starting their Google Responsive Ads. It may take them years to make Adsense direct available for ASIAN Publishers. Also there is no records if it will be available to all publishers or only premium publishers with million pageviews !
Anyways Adsense Direct has full potential to bring back lost publishers as well as retain frustrated ones if they could roll out the BETA version for everyone soon, else publishers will either find other adsense alternatives or start own advertising. So if Google can do what Buysellads are doing with their Adsense Direct will that crush Buysellads ? Only time will tell !