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Flipkart Affiliate vs Amazon Affiliate

5.03 K Views | Rishi Kashyap | 1 FOLLOW

    Flipkart Affiliate vs Amazon Affiliate


    Flipkart affiliate program is increasing its affiliate commission facing competition from Amazon affiliate India program. Flipkart affiliate also improved its tools and reporting parameters for granular tracking of the performance after Amazon affiliate India started to attract more Indian publishers with their robust tracking and better affiliate attention.

    Flipkart Affiliate vs Amazon AffiliateMaking money online from affiliate is different from other advertising like Google Adsense (Recommended Affiliate marketing problems).
    Using Adsense a publisher may earn not only for advertising clicks (CPC) but also on impression generated (CPM). In contrast affiliate commissions are earned only after a visitor clicks an advertisement on your website and finally makes a purchase of some product later at Flipkart / Amazon India, this being called cost per action (CPA) or Cost per Sale (CPS). Certain niche blogs make far more by promoting related products than Adsense ! Let us compare these most popular affiliate system in India.  

    Rishi Kashyap | | EDIT | REPLY

      X Comparing Flipkart affiliate and Amazon affiliate


      1. Flipkart and Amazon affiliate are well reputed affiliate system for publisher. Initially Flipkart commission was peanuts but after arrival of Amazon associates (read Amazon affiliate India) in July 2013 with high commission rates, at the date of writing both commission rates are almost equal.
      2. Both affiliate system are free to join and publisher can join after their request gets approved by Flipkart / Amazon affiliate team.
      3. Commission to publishers are given only after an actual purchase (order), payment, shipping and delivery of product. For you to be eligible to earn a referral fee, the customer must click-through a special affiliate link on your site and buy a product during a single session.
        Things to note about session
        >> It begins when customer clicks through affiliate link on your site to Flipkart / Amazon Site.
        >> It ends at 1st occurrence of
        1. 24 hours elapse from customer's initial click-through
        2. Customer places an order for a product
        3. Customer follows another third party affiliate link to Flipkart / Amazon Site
      4. Both do not provide any sample of products you are promoting. Whats wrong in asking ! :)
      5. While Flipkart have more affiliate products to promote than Amazon affliate in India, this difference is decreasing fast.
      1. Visitor and tracking report is better for Flipkart.
        Flipkart provides details like "Referring Pages" and "Visited Pages" for non converted traffic too. Using these tracking details a publisher can make more informed decision about products to promote, and know what visitors are interested in.
      2. Flipkart affiliate does not allow you to change your affiliate tracking id, in Amazon affiliate you can add more affiliate tracking id and combine reports for all of them. Different tracking id can be used for better performance analytic.
      3. No technical support from both, however Amazon affiliate has better documented and categorised help pages than Flipkart's FAQ page.
      4. Payment modes available in Flipkart are Cheque/Electronic Funds Transfer (EFT) or Flipkart Gift card while Amazon Affiliate india still pays through cheque. Both have Flipkart threshold limit is of 2500 INR 1000 INR for EFT/Cheque but Flipkart Gift card threshold limit is INR 250 only. Amazon started with only Cheque payment but is paying its affilates by EFT too since July 2014. Minimum threshold for Amazon is INR 2500 for Cheque and INR 1000 for EFT.
        Please check
        Amazon India affiliate starts NEFT payment
        Flipkart affiliate threshold reduced
      5. Certain products do not qualify for Referral fee. While Amazon has dedicated page for it, Flipkart simply amends their referral commission pages as and when required !
      6. While both have great affiliate tools, I really like Amazon's "Associates Site Stripe" which makes grabbing affiliate links a bit easier while browsing Amazon.in pages. In Flipkart you can grab the url and paste it in a text form to get the referral link to be used.
      7. Flipkart gives affiliate commission for installation of Flipkart app however Amazon affiliate India does not have such CPI (Cost per installation) commission.
        Flipkart Affiliate vs Amazon affiliate India
      8. No API support for Flipkart affiliate, Amazon has its robust Amazon Product advertising API with various programming language support including PHP. Flipkart provides you products and offers feed in downloadable CSV format for using. (Update : Flipkart API launched)
        None of them are simple to implement, though ! These API helps to tackle common affiliate marketing problems.
      Another thing which I noted was that Amazon affiliate India operating agreement statesThe commission extends to all products the visitor buys and not just the specific product that was advertised. but I was unable to find such clear guideline at Flipkart affiliate terms and conditions. I am not sure if Flipkart will count it as referral fee or not if a user goes through "special link" for android phone and buys Windows phone instead !

      Flipkart affiliate has increased its commission rate considerably, but to me it is very confusing ! For the same sale they are providing 4 different commission rate depending on whether the customer is new or old and whether sale is generated on its website or its mobile app.
      Remember that Flipkart recently shut their mobile version of website and are pushing users to use Flipkart app ! To track such commission they are asking publishers to modify their existing url with some parameters what they call Smart Affiliate URLs ! Smart Huh !

      Amazon affiliate India on the other hand has kept things simple and clear on commission rates. You can check their commission rates here and here or download a commission comparison table in XLS format for reference. Flipkart Affiliate Commission vs Amazon Affiliate India Commission (zip) [6.24 KB] What is your experience about these affiliates ? Which is better for you Flipkart Affiliate or Amazon Affiliate India ?  

      Rishi Kashyap | | EDIT | REPLY