RESPONSIVE ADS GOOGLE



1.83 K Views | Rishi Kashyap | 1
Rishi Kashyap
8.68 K
X

RESPONSIVE ADS GOOGLE


0

Both Responsive Ads & Asynchronous Ads by Google were started on July 2013 and are still in BETA Stage. So before I switched to Responsive Google Ads I decided to check few related details.

Lets get deeper into Responsive ads.RESPONSIVE ADS GOOGLE

Rishi Kashyap | | EDIT | REPLY

Rishi Kashyap
8.68 K
X RESPONSIVE ADSENSE CODE
0

Lets talk about Responsive Adsense Code now. Google allows you to modify Responsive Adsense code with certain restrictions. Responsive Code can be split into 4 parts as shown in below image.

RESPONSIVE ADSENSE CODE

Rishi Kashyap | | EDIT | REPLY
Rishi Kashyap
8.68 K
X RESPONSIVE GOOGLE ADS LIMITATIONS
0

The Responsive Google Ads have its own set of limitations too. Few worth mentioning

  1. Screen orientations will not change the Responsive Ad
  2. In mobiles change of screen orientation leads to different width but Google ads will not change. Responsive Google ads is responsive on first page load only. If window size changes later, ads will not change. Try this at Responsive Adsense Example

  3. Responsive Ads report
  4. Responsive ads made me remove geeky javascript hacks for displaying/detecting various Ad sizes, however the performance report still do not show breakdown in Ad Size for Responsive ads. While this may be worse limitation but chances are Google guys are already on it !
    Please do not twist those javascript hacks to work with Responsive Google Ads for time being. Synchronous Ads code had its own limitation and hence hacks were needed, but responsive ads already have what was missing. Just be patient and explore your Adsense reports better to get max data.

  5. Unsupported on IE 8 and below version
  6. I wasted full day for this to work using javascript alternatives like
    Respond.js (Does not support "@media CSS style")
    Modernizer (Beyond my technical capability)
    css3-mediaqueries.js (Does not support "@media CSS style")

    The only way to get it working is specifying default size in CSS.responsive-ads { width: 468px; height: 60px; }So for IE 8 and below they will see constant banner ads.

    Should you worry about it ? Actually NO ! Reason is simple. Firstly only 3% of my traffic use them that includes me for browser testing. Secondly if it was about layout of my website, I would not sleep nights till I get it working (Ya call me perfectionist ;-)) but we are talking about AD SPACE.
    Think about it ....its Google Adsense headache not yours. If they are happy with banner ads (less revenue) then that's how it is !
RESPONSIVE GOOGLE ADS LIMITATIONS

Rishi Kashyap | | EDIT | REPLY
Rishi Kashyap
8.68 K
X DOES RESPONSIVE ADS MEAN MORE REVENUE
0

What does switching to responsive ads mean to a publisher. It means faster page load = better user experience = happy reader. Responsive ads have no connection to your Revenue !

Sure for me I was neglecting Adsense recommendation of switching to better performing ads, so now I have defined only those size in my Responsive Ads e.g.
336 X 280 Large Rectangle
728 X 90 Leaderboard
468 X 60 default (for IE)
320 X 50 Mobile Banner

Responsive Ads also helped me in reducing my Adsense Channels. Its my personal belief that less Adsense Channel are better. With less channels I can focus better on performance. With less channels I get more ad impression per channel so better for attracting advertisers and in turn affecting my Adsense revenue !

I think Responsive ads are great, both for publishers and readers. So while Adsense guys work to get ad size breakdown in performance report for Responsive Ads, let me try some A/B Testing and other stuffs..
Wish you safe switching to Responsive ads and more Adsense revenue.

Rishi Kashyap | | EDIT | REPLY

tags  GOOGLE GOOGLE ADSENSE JAVASCRIPT

SUBSCRIBE TO RISHI'S BLOGS